Mail Marketing

This project involved designing a series of direct mail postcard concepts for Hello Habanero’s marketing campaigns, with a focus on A/B testing to determine which design would most effectively engage the target audience. The postcards were specifically tailored to restaurant owners, highlighting the agency’s DoorDash integration and key service benefits. Each concept was designed with a strong visual hierarchy and clear messaging to quickly communicate value and capture attention. I incorporated strategic calls-to-action and directional elements to guide the viewer and encourage response. Throughout all designs, I maintained consistency with the brand’s identity while exploring variations in layout and content. The final result is a cohesive set of mailer concepts that support data-driven marketing decisions, drive engagement, and improve campaign effectiveness, with the goal of identifying which design and messaging resonates most with the target audience.

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